Haus N Athen is delighted to present the solo project titled KEEP WALKING by Athens based artist Olga Migliaressi-Phoca. Migliaressi-Phoca’s sculptural works create word plays, sourcing their material from famous logos or images that we are all familiar with, transforming them into enigmatic objects that entice the viewer to ponder on the contradictions and misconceptions that these initial logos and images disclose. Using sarcasm and irony as a punch line her sculptures are questioning our perceptions and fabricated sense of desire within our prevalent capitalist and consumerist structures.
The title KEEP WALKING is a direct reference to the famous advertising slogan of an alcoholic drink. This very positive affirmation, alludes to stories of success, achievement and progress, that ironically enough also promote an addictive substance in an encouraging manner. “To this day, Keep Walking uses the metaphor of a journey to deliver real stories of achievement. It inspires people to think of their own journey of progress - and do something about it.” There are many examples of such campaigns, advertising products that can potentially become destructive but by glamorizing and turning them cool, they become deeply embedded in our culture.
KEEP WALKING presents two light sculptures.
ALCOHOL playfully touches on the mixed feelings related to the substance’s overconsumption or prolonged use. It is a comment on the ways we consume alcohol within our privileged Western society. The work is a humorous display of the psychological repercussions that alcohol might have, through a simple twist of words; feelings of wholeness versus emptiness connected to alcohol use.
THIN LINE follows the form and style of today’s Greek pharmacy signs, mirroring the words Meditation vs Medication. It highlights that we are free to make our own choices; finding the right path is a personal quest for each of us. The line in between paths can be thin, but the only way to learn and move on is through trials and errors.